A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Jumping the border

merchandisers.JPGMerchandisers have a job to do live all of us but encroaching on other titles steps over the line. Vogue Entertaining & Travel is already bigger than your average magazine, the additional material put around the title is unfair on the neighbours. A smarter and fairer move by the Vogue folks wold be to provide me with a flyer which In can include with every sale, promoting the title and leaving space for me to stamp my business details. Retail real-estate is precious. However, it needs to be treated fairly.

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