A blog on issues affecting Australia's newsagents, media and small business generally. More ...

How far we have come

tattoo_design.JPGThere was a time newsagents would have treated tattoo magazines like porn titles and carried them grudgingly. Today, good tattoo titles such as this Tattoo Design are as popular as fashion titles.

Smart newsagents carry them with pride and enjoy the point of different they bring to their business, they display them in good traffic areas to attract browsers.

Too often, newsagents stick tattoo titles in the corner, assuming they appeal to a limited demographic. As I noted, I see these as fashion titles and display them accordingly.

What I especially like is the bright colours – in a noisy magazine display, a cover light this can add much needed life.

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