A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The grey nomads market

retiree.JPGI reckon we have enough magazines to create a grey nomads / retiree section. Besides the two specific magazine titles in the middle of the photo, there are many on the road type magazines which woule be of interest to this niche.

By bringing the various titles together and providing it a regular home we should be able to boost sales. As it is, one title is in the business / money section as it deals with finance, several more in travel, another in caravans, and so on. Careful title selection and placement could attract the grey nomads and retirees in for the magazines specifically targeted to their needs.

What I like about this approach is that it would be exclusive to newsagents. I don’t see 7-Eleven, Coles, Safeway or the others creating such a specialised category.

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