Simon, manager of our Frankston store has come up with the idea of using this box to promote partworks in a second location in the store. While we have a feature partworks display elsewhere, customers not regularly buying partworks are likely to miss this.
By copying some partworks covers and sticking them on this box we have at least something to move around the shop and find new partworks sales.
We know the partworks box is working because we see people browsing titles from the box and that is the first step to purchase.