Newsagents have been supplied these Hello Kitty Crazy Beans by Gordon & Gotch. The price to newsagents is 90.07 cents with a retail price of $1.25. Other retailers are selling the same item for the suggested retail price of 99 cents. The pricing from Gotch makes newsagents look expensive. No wonder many newsagents are refusing to even put the stock out.
This is an example of a distributor accepting a contract for an item which disadvantages and disrespects our channel. Someone in Gotch ought to have checked I the pricing to newsagents was going to price us above other retailers. In such a situation the product ought not be accepted by Gotch.
Newsagents don’t want the expensive tag and it is easy to see where suppliers like Gotch can cause a problem for newsagents. We are returning this stock early in our newsagencies.