These are the kinds of stationery newsagents need to stock more of. These stationery packs sit between what we traditionally call social stationery and more specialist paper products such as those from Artee and Christina Re.
The two packs in the photo are a small part of a much bigger range – every item is fantastic.
Newsagents can push the envelope in this more social area as there are fewer competitors. We bust our balls competing with Officeworks, K-Mart, Big W and others at Back To School and other traditional stationery seasons yet no national network is driving in this social space. The opportunity is ours if we want it.
While some individual newsagents and the newsXpress group is playing in this space, there is room for more newsagents to become engaged.