Reuters reports that Kylie Minogue has launched a mobile social networking site for her latest single, “2 Hearts.” This ground breaking move by Kylie cuts out traditional midea outlets as ‘middlemen’ between Kylie and her fans.
The new site, www.KylieKonnect.com, lets fans register their mobile phones, blog, communicate with other users and upload images and video.
The Reuters article said the company behind KylieKonnect believes the new site is a more mobile and flexible model than social network sites like MySpace and Facebook – social media tools used by other music artists.
Why is this of interest to newsagents? The move by Kyile Minogue is further evidence of significant disruption to the traditional media on which our businesses rely. We can’t block our ears and wait for this to go away.
I think it’s just a great way to get more information about the target group of Kylie