A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Everyday Food, a good impulse magazine

ed_food.JPGWoman’s Day’s Everyday Food is taking off. We are having considerable success with this title at the lottery counter and next to Woman’s day – as well as in the food section of our magazine display. It’s a title we’re happy to give prime display real-estate to since it is fresh and speaks to the traditional newsagency customer.

Analysis for data from our Forest Hill store shows that this title is rarely sold alone – suggesting that it is the add-on purchase to one of the weeklies. This is why we co-locate it, to grad the impulse purchase. Even though it is an odd size and therefore difficult to display conveniently alongside other food titles, I am overall happy with Everyday Food.

0 likes
magazines

Join the discussion

  1. Cynthia Balderstone

    I love this Mag. Where can you buy it? My issues stop at No. 9, Autumn 2009. I could never find the Winter one!

    0 likes

  2. Susan Andrews

    I love this mag too!! My issue stopes at Autumn 2009 too. What has happened to this magazine??

    0 likes

  3. Kitty Raditsi

    I would like to know where I can buy everyday food magazine near Werribee Victoria.

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image