Greeting card companies can be frustrating sometimes. One day they will go to extraordinary lengths to help your business and the next they will throw up a barrier which hinders your business. I saw this first hand recently where several suppliers to one business did not work together to create an integrated Christmas Card display. The result, while visually attractive, was not browser friendly.
Customers looking for, say, a Gradnmother Christmas Card will look in the first place they find the header card. They would not expect the retailer to locate these cards in three or four locations – depending on the number of card suppliers.
While we now often see integrated displays in the everyday range, several times this year I have seen non integrated seasonal displays. The browser is not served well and the retailer suffers.