Trading cards have been very good to us over the years but this year, sales have dropped considerably. As sales have fallen, we have run stock down. It was time for a decision – restock and repromote or get out of the category.
We have chosen to quit trading cards use the space for a new category.
Trading cards appeal to a very specific demographic and while there is a risk in no longer being a destination for them, the cost of the stock and space far outweighed the commercial benefit of their purchases. We looked at what else sold with trading cards and found support for our decision to quit.
Change is important in newsagencies – without it, our customers become as store blind as us.