We have replaced cigarettes with ink from HP, Epson, Canon, Lexmark and Brother behind the counter at our new Frankston business – Quayside newsagency. The border used is the same as used on the headline for the brochures we’re sending out with the local paper to homes around our area.
Our evaluation of the performance of cigarettes made the decision to quit the category easy. With three more specialised outlets nearby it made no sense for us to remain the smallest player in such a challenged and regulated retail category.
The ink store sits well with other changes we are making in the business. The story behind the counter is appropriately in your face.
What software are you using to print your banners?
Brett it’s a PDF file designed in Illustrator. Mark