I was in Adelaide today and noticed a wonderful kids area in the Newslink store at the Qantas end of the domestic terminal. What made this work compared to the many kids areas I have seen in other newsagency like businesses is the integration of the walls, floor and fixture story. They combined to support the product beautifully. It felt like a store within a store without distancing itself too far form the overall Newslink newsagency concept. I’d publish a photo but I was late for my flight.