Publishers pay merchandisers to dress up their titles in newsagencies. Too often, this work requires them to take space from other titles as this photo shows. While it looks good for Lifestyle Pools, it detracts from the titles on either side. It’s disappointing primarily because it happens when your back is turned. I don’t want to stop the merchandisers from visiting but rather have them engaged in work which respects the other products we have.
what is a merchandiser?..joking. but it is through looking at blogs etc like this that we get ideas to use in our own shops in the country where we are pretty much left to our own resources.