It looks like we made a mistake with our shop fit three years ago at Forest Hill when we created a boxed in window in front of our card areas.
While it was nice to have the window space for wonderful displays, sales growth of cards and related items since the wall of the window was removed two weeks ago tells us we made a mistake. We thought this might have been Christmas related but data analysis shows this is not the case.
Whereas in the past customers saw a boxed in display, now they see through to the shop. Now I am asking myself – what were you thinking?!!!
We are still feeling our way with the new space – we have spinners in the window at present to stop our customers walking into the glass … yes they have been, ouch!