At our Watergardens location, a greenfield location open not even two months, it is interesting to see that the growth in magazine sales is coming from special interest titles more so that the weeklies.
While we have the weeklies in prime position, visitors seek out the special interest titles which they cannot find in our part of the shopping centre. It reinforces the importance of magazine range as a point of difference and is providing us with an opportunity for promoting this new business.