I passed on carrying Wellington Bear when I first saw this new offer from Hallmark. We were committed to Forever Friends and didn’t see the need for another plush story from Hallmark.
Two weeks ago, I took the time to listen to the Wellington Bear story and, finally some would say, I got it. I got that this bear was different. Wellington has a back story – printed on every Wellington product except the cards. This story provides context and helps us (me) better understand those likely to purchase Wellington.
With so many new products pitched to newsagents, invited and uninvited, it is challenge to pay sufficient attention to each. Of course every supplier says this is the one, the product which will beat all others. What I am more interested in is the purpose of this product. This is why I (belatedly) like the Wellington story.