The Age and the Sydney Morning Herald have each opened free mobile phone access to their highly successful Good Food Guide listings. Given how the Guide is used by diners, I’d expect the mobile service to attract many users.
How does this affect newsagents? Every newspaper connected franchise which moves to online distribution channels is a challenge for newsagents – I hope they (we) are taking notice.
On a technical note, the team at Fairfax may want to make sure that links on The Age page reflect that. The FAQs talk only of the SMH.
Every newspaper connected franchise which moves to online distribution channels is a challenge for newsagents.
This is really great – great questions.