Further to my post this morning about desk calendars, in Hong Kong tonight I found exactly this range if the closest business you can find here to an Australian newsagency. They have an amazing display of these desk calendars and a minimal range of hanging calendars.
This photo shows just three of the massive range of desk calendars we have received at our Sophie Randall cards and gifts store. (For view of more of the range click here.) Between ten a fifteen of the titles would work very well in newsagencies. We sell beading, knitting and similar titles so why not the specialist desk calendars which connect to the same demographic?
While newsagents have good coverage of hanging calendars, we tend to shy away from these desk products.
You might view it as ‘semantics’ – but people who read a particular magazine (category) aren’t a ‘demographic’.
From a marketing POV, how you view/segment your market (lifestyle, demographic, behaviour etc.)
To really target the demographics that already purchase such magazines, maybee using something such as the ‘hot pockets’ you blogged about earlier would help – placing these calendars in the same location as their respective magazine category.