A lesson from Subway

Subway has a brilliant promotion at the moment – buy four Subway Fresh Fit meals between now and early December and for $50 more plus $10 postage you get a Repco bike. Subway has established itself as the healthy fast food and this promotion reinforces that. A bike for $50 in excellent value.

This campaign keeps Subway playing in a different ocean to the traditional fast food outlets. This is what newsagents, or at least each of the marketing groups, need to do – stand for something which separates from the pack and gives consumers a reason for active support.