Furhtre evidence of the focus online by News Ltd with the news today that they have purchased Getprice. This announcement comes hot on the heels of the launch by ACP Magazines of shoptilyoudrop.com.au. While both models are quite different in operation, both connect to consumer purchases.
What is interesting is that publishers have realised that they cannot just put their offline model online. They are buying and reinventing existing models to be more appropriate to the online space. This is what newsagents have to do – not just drop their offline model online but to invent a new model appropriate to the online model.
I’d like to see a national one workshop on this topic – the online newsagency. The time is right and enough people are playing in the space to make valuable contributions.