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Innovation in media

Northwestern University’s Media Management Center has published a report on innovation in news media. It you have any interest in media trends, read this report.

To succeed, we at Media Management Center believe, today’s media company leader must aggressively build into the very DNA of the company certain qualities that will help it survive and move forward, no matter how many unexpected turns the road takes. When the future is so unclear even to the most visionary in the business and the playing field isn’t in the control of media companies, these characteristics — flexibility, adaptability, innovativeness, resourcefulness, hustle, customer focus and commitment to both new partnerships and to workforce development – may matter more than a good strategy.

This from the executive summary of the report. It could apply to newsagents as much as it applied to media company executives.

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