I recently blogged that Canon was outselling other ink brands at our Watergardens store. At Forest Hill, HP is the hero brand – easily outselling all other brands of ink. I am surprised by the difference between the hero brand in each store and the next best performing brand.
My real interest in this analysis is getting the product mix right. Ink, with a shelf life, is a category which needs to be managed carefully. We did this recently when we quick generic product – something which has proven to be right for our business.