Last Friday, calendarXpress launched a website promoting its line of calendars and participating newsagents. This is an important online initiative designed to drive traffic to and sales for the newsagents involved. By developing other brands for niche categories in our newsagency businesses we can overcome prejudices and attract those who may not browse a newsagency.
calendarXpress, while created by newsXpress, is open to all newsagents as a means of better managing the calendar range and improving margin.
I am a Director of calendarXpress.