People’s Friend is one of our best performing weekly magazines at Forest Hill, selling between 65 and 80 copies a week. I was interested to find it performing as well in our new Frankston location. This provides a demographic insight and helps us translate some magazine layout strategies from Forest hill to Frankston.
One of the issues I have seen newsagents struggle with is demographic differences when they move from one location to another. We are using magazine sales as the guide to differences in these first few weeks as we learn the new Frankston business. Hence our interest in finding People’s Friend performing well in both locations.
On People’s Friend, sales are strong enough for us to use this as a honey pot title – we put other titles which need support around or nearby. This strategy, while labour intensive, works a treat. I see several titles benefiting from being close to People’s Friend.