Bag sales are hot in newsagencies – talk to any of the car and wrap companies and they will tell you it is so. Year on year growth is excellent. But for bags to work, we need new designs regularly.
I was in a newsagency yesterday where they are tapping into the bag opportunity with discounted product. While the price point is low, the quality is too. This is false economy. I think people want to be proud of a gift they are giving and this means they want a nice bag. The cheap bags don;t cut it.
I really like the Hallmark range which came out with the bag of tissue paper on the outside – this gives the sense of a value add and makes the bag even more appealing.