We received plenty of stock of the launch issue of Women’s Health today but no promotional material. Our plan was to put up an aisle end display in a high traffic areas but we have used that for another title due to lack of material to support Women’s Health. What we did get was a red counter unit but that’s hardly enough to make a display.
I’m not impressed with this launch. Publishers need to understand that proactive newsagents plan their displays and need material when a title arrives – not days later.
So, without publisher support, we have engaged in a co-location strategy. We have Women’s Health inn our weeklies area (see photo), in the health area and as the feature magazine on our busiest lottery counter.
UPDATE: I was at another newsagency today and they received free standing stand on which to display Women’s Health – so, I am not sure what happened to his for Forest Hill.