It’s great to have another stationery promotion in play to reinforce our price competitiveness and our commitment to branded product.
Newsagents would not usually have another marketing pitch until Christmas and / or Back to School.
This two page flyer is important if we are to compete with the Australia Post government stores which produce a flyer every month.
We know from market research from several companies that newsagencies are considered to be expensive. This is why it is imperative that we pitch deals like those on this stationery flyer.
The biggest challenge for us is space – what with calendars, diaries, Halloween and even some Christmas out, space is at a premium – so we’ve created the promotion around a table on the dance floor as well as in the body of the shop.