Here is a photo of our Halloween display – it is right at the front of the shop.
We are running this promotion as part of the national newsXpress Halloween campaign. It’s a ton of fun, a great traffic puller and great for sales. It is some light relief before Christmas really kicks in.
Last year was our first Halloween and it was a screaming success. We even had customers asking if we could give them the newsXpress Xpress your Spooky Side posters.
This promotion is good in broadening the appeal of our business from that of a traditional newsagency.
While many newsagents have no major promotional pitch from Mid Year to Christmas, we have found Halloween, Care and Friendship, Rugby World Cup and several stationery offers to be excellent at driving sales in the run up to Christmas and avoiding the troughs which have traditionally followed mid year.