The South China Morning Post is sold ar Pacific Coffee House outlets here in Hong Kong. For two weeks the deal is that you can use a coupon in the newspaper and receive two coffess for the price of one or you can get a double upgrade free. It’s an excellent deal for the consumer and excellent for the newspaper publishers and the coffee house.
Given the Starbucks / Fairfax and Gloria Jeans / News Ltd relationships I wouldn’t be surprised to see a promotion like this in Australia – it may be there already.
Newsagents need to proactively play in this space – promoting with other businesses, building their business and them building yours. Such mutually beneficial promotion is simple and sensible.
Mark,
I was at Heathrow airport on Wednesday and one of the WH Smith agencies to get a bottle of water only and have a browse at the shop. I can’t remember the cost of the bottle of water however when I asked how much it was I was immediatley offered around a 50% discount for the water if I buy a copy of the Daily Telegraph which still worked out cheaper than no paper and just the water. It was too busy to stop and chat though I will be back there in a little over a week so I may get the chance to ask then.
My thoughts are that this would be a reasonable promotion in a newsagency but I wonder if/why there would be any exclusivity of the offer.
Cheers, Angelo