We have learnt about the power of the window since we opened our Sophie Randall card and gift shop eight months ago. We change the window display at least every two weeks with significant tweaks every other week. Our range of Gund plush is the most successful product in the window. Sales can triple when we put this on display.
While we have done adult themes for Father’s Day and Mother’s Day, it is windows based around children’s product which works the best. Below is the main window currently on display – we have three window displays in this store and the one below is the biggest:
You can see from this that we are focused on respected brands – Peter Rabbit, Noddy, Pooh and Gund – and that even though we have a bold window display, we don’t let it become a barrier to seeing into the store. The top of the display is chest height.
The learnings from Sophie for our newsagency continue – in terms of range, display and even margin on some products.