She is a cheap magazine. $3.99 here in Australia – half the US price and a third of the UK price. I’m not sure what is going on there given the magazine She competes with. While I am no expert, I’d think the price devalues the product and makes potential customers second guess the purchase – what’s the catch?
While on the price, what’s with $3.99? Either make it $3.95 or $4.00. Customers get annoyed at 99 cents.
And also on the price – see the backing card supplied with She this month. That says $2.99. The price printed on the cover is $3.99. Oops.