Elaine and Geoff Munro from East Geelong Newsagency kindly sent me three copies of Sunday’s and Monday’s Geelong Advertiser – my family are mad Geelong fans. They didn’t want any money – such is their support for others in the broader newsagent community.
Compare the generosity of Elaine and Geoff to the relatively new newsagent who sent a magazine to another newsagent needing a copy for a customer – they charged the recipient newsagent full retail plus postage.
It is more newsagents like Elaine and Geoff we need in this channel.
I’m not one to miss cashing in on others misfortunes, but the practice of selling between newsagents at cover price is far from good business sense.
Selling at wholesale + postage is a practice that builds better relationships and goodwill within the industry.
Having to charge the customer more for the magazine, or not being able to get the magazine because of cost is going to reflect badly on the entire channel.