This is the display we have created at the counter to promote some of the British magazines we carry. It looks better in person than my my poor photo shows. Headed The Best of British we have printed some flags to highlight the promotion.
In the day the display has been up we have sold some of the featured product – it is too early to tell if the sales are impulse or not.
While not a glitzy or sexy retail display, we think this promotion will work as it speaks to our demographic in a subtle way – and is located right at the counter.
We’re doing this because we want to promote the British connection across multiple magazine categories – not because a publisher is paying us promotional dollars. This is an important difference between small and big business when it comes to magazines, a difference some publishers are yet to grasp.