One only has to look at the investment moves of major media players like Kerry Stokes to get a feel for the future. Distribution is the key, hence the interest in Unwired and possibly Austar. In the meantime, many newsagents struggle with the question of whether to install broadband.
How are the Stokes moves related to newsagents installing broadband in their businesses? Both moves say something about how the respective operators view the future. Stokes sees that distribution is the key. Newsagents, by their slow uptake of broadband, do not.
Newsagents ought to get live with broadband. Beyond that, they (we) ought to take careful note of moves by the Stokes, Murdoch and Packer. We need to reconfigure our business for a future where information and news are accessed more online than in print. This world, when it arrives, will impact our current model.