To counter visual noise and draw attention to our ink and toner offer we are experimenting with a frame around our ink product. The Hot Ink border draws attention to ink – I’ve noticred people walking across from the newspaper stand in front. On saturday one such customer walked out with three cardridges when all she came in for was a newspaper.
The frame is make-shift, printed on our copier. Now we can see it works, we’ll make it pretty and robust.
Visual noise is a real challenge for newsagents – we are provided many posters and other materials by suppliers wanting eyeball time. Many of us just whack these posters up without thinking that less is more. By framing like this I hope we can better manage space allocation and drive categories which support our margin goals.
Brilliant, the simple ideas are always the best.
Steve