As part of the ACP magazines Connections program we commit to weekly displays. Last week we received three display packs. Newsagents give over this display space for free – while supermarkets and others are paid for their real-estate commitment. We were able to do only one of the ACP displays since it was Grand Final week and we wanted to give the AFL Record prime position. This decision was right for our business yet it marks us down in the ACP Connections program. Anything which promotes newsagencies as the destination for magazines ought to be considered good and not just the efforts for one publisher.
Don get me wrong about Connections – it is an excellent program. Unfortunately, lazy newsagents only do Connections promotions and neglect the rest of the category and this does not serve the newsagent point of difference well.