Ink is proving to be the hero category at the new newsXpress Watergardens store in which we are a partner.
Ink accounted for 16% of all sales in our first seven days of trading. The stunning back wall is acting like a magnet – drawing people down to the back. In most cases customers buy two or more cartridges. We only stock brand name product and this makes choice easier and eliminates questions about the quality of the product since the brand is the thing. What is interesting is that next to the ink we have technology product and that is being browsed by the ink customers. We have also located computer magazines next to the ink and technology wall – it seemed appropriate.
Having only recently taken over a suburban news agency/lotto I would appreciate any assistance in the ink cartridge business. Advantages/disadvantages original and refills or just originals and maybe a supplier.
Any comment would be useful in assessing the opportunity of a new category.
Wally, the HOT Ink! strategy has been developed and executed successfully by newsXpress.