Newsagents should check their supply or British Homes and Gardens. If they are link me, sales are flat yet supply increases. I am happy to support a title to find new sales but the extra supply with this title does not make sense. The category is well served, space is limited. Magazine distributors ought not increase supply unless sales data absolutely supports such a move. But if you;re a regular here you have heard that from me regularly.
I question the relevance of these British home and garden magazines in Australia. Based on my check today we have too many titles.
UPDATE (29/9): We have decided to create a Best of British display at the counter next week to see how grouping all the British magazines together goes.
Hi Mark,
What can be done about this oversupply issue – frankyl it’s killing my business to pay out 20-25% more each month than we sell. Also, I tried changing my quantities down online with Network & NDD but they just seem to ignore these…..I’ve reached a point where we will most likely be cut off for a few days – is this way of working really in the best interests of everypone including the distributors ??? If it’s all or nothing…soon it will be nothing.
Best Regards,
Phil Esterman