I feel bad but I’ve had to wedge Krystal’s 2008 calendar in between a stack of Zoo Weekly copies this morning. Zoo buyers are Krystal’s market so locating here nearby made sense. We were sent two Krystal calendars and without anything on which to display them and given that they are the only calendars in that category, I decided the wedge with Zoo was the best approach.
Publishers need to think through these things before they send stock out to newsagents. We finalised our calendar model months ago. Every extra, unrequested, title does not have a space – meaning we lose time working out where to put her. No wonder newsagents get frustrated with suppliers sometimes.
I am certain that this problem, and others I have blogged about here today, would be resolved faster if suppliers worked in a newsagency and had their own money invested. I know that my software company made some significant enhancements when we bought a newsagency.
Hopefully Krystal will sell quickly from her home wedged in Zoo.