Great Walks is a timely new title for newsagents. As I understand it, it’s exclusive to our channel – this appeals. Great Walks taps into a greater community awareness of health and fitness and an interest in walking as good for the body and soul. The media kit at the Yaffa Publishing website has some good background on the title which might help with in-store promotion.
The challenge is where to place the title – I think it will get lost in the outdoor, leisure, travel or sports sections. I see it more as an impulse buy for people looking for something different.
Great Walks is being promoted heavily to bush walking clubs around Australia. This should make newsagents a destination for walkers looking for the new magazine created just for them.