Bagged magazines are a problem in newsagencies. Take this Jumbo Puzzle Pack built around the That’s Life brand.
A customer today came to the counter and asked what other titles were in the pack – she didn’t want to get a puzzle book she had completed. Fair question, I thought. There was no indication on the outside of the pack so I opened to check out the titles. Happy, she bought the pack.
Too many customers open the pack and leave the mess in the body of the shop for you to put back together and try and create something salable. There has to be a better way with these bagged magazines – a way which works for publishers and newsagents.