Better Homes and Gardens promotion

I like this display unit which was provided with the October issue of Better Homes and Gardens yesterday. It’s bring, frames the magazine and is, somewhat, disposable – we can put in a good position on the counter, use it for am month or two, and not have to manage it like we do the perspex units other publishers supply and sometimes mystery shop to check.

One way to drive impulse sales is through change and this counter display helps newsagents with such a change. The header card promoting the magazine around the TV show is an excellent idea as some may recognise them more than the magazine.

We’re putting this unit at our Tattersalls counter – I reckon BHG is one o those titles to sell well at the lottery counter.

On the actual display unit itself – I obviously failed Macrame 101 – others showed me how it was really meant to be put together.