Having been dumped by the E! TV channel, comedienne and red carpet queen Joan Rivers is creating her own outlet by embracing blogging. Her Emmys With Joan blog provides a lesson in rebuilding the supply chain.
By eliminating the wholesales, E!, Rivers is going direct. She promises that the new medium will be raunchier: I can finally get to say all the dirty and disgusting thoughts that those old-fashioned TV networks never let me get away with. The first blog post explains, in Rivers own unique style, what she is on about.
Whereas we had to watch E! or read magazines to get the Rivers take on the red carpet, now she has a direct line to the public. This is what new media is about – reducing the distance between the story, no matter how vacuuous, and the reader. It is a trend which ought to be of considerabl interest ot Australian newsagents.
For a laugh, read Joan’s blog. I think it’s very funny, but, hey, I am a fan.
Hilarious, almost had me in tears of laughter.
We are seeing a more media networks embrace blogging, but it is usually as an form of promotion linked to a magazine or television show. As you say Mark, Joan has gone direct – and for her fans i susepct this ‘raw’ medium will prove to be a hit.
Very interesting that someone with such status has decided to cut out the middleman. It would appear that blogs such as Rivers’ are looking likely to be a very big part of the new world of media.
I saw Joan live many years ago in Melbourne at the Hilton hotel. She was shocking and hilarious all at once. What she is doing ow is excellent use of the blogging medium.