We are trying something completely different at the end of one of magazine aisles with this bear display: cross-promoting the Hallmark Forever Friends range as well as a selection of bear magazines. Both ranges are located some distance from this display and would not be seen by the high traffic passing this display.
Our feeling is that we need to come up with a bolder backdrop next time to draw attention to the display. We see this display as a start. It is along the same lines as our wedding card and magazine display which I blogged about tlat week – a display off which we have now sold three magazines. I don’t know if they are extra sales but I do know they have been bought from the small magazine display in our card department. Even one magazine sale from these cross-promotion displays has to be worth it.