I common question I get from newsagents reading this is: how do you lay your counter to drive impulse sales? While the counter changes several times during the week, the elements are the same and best shown in this photo I took Saturday:
We have three key serving areas – one to the front and two to the right. At each point there are upsell opportunities. At the corner of the counter, the newspaper, magazine and Darrell Lea stands work well at attracting impulse purchases.
We obsess about this space – to the point where we are discussing with a designer to create a single stand to replace the four stands we use at present. A more corporate yet flexible feel will, we think, help us sell more from this space.