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Promoting the $20 million superdraw

lotto_wall.jpgDespite the whack from Tattersalls last week for using part of the lottery counter (which I pay for) to promote non Tattersalls we are heavily promoting syndicates in this weekend’s superdraw. In fact, we have been promoting syndicates in the superdraw for weeks. We promote our syndicates on the wall in the photo and elsewhere in the shop – certainly outside the space where lottery products are usually promoted. Our approach to superdraws is structured and consistent. But it’s not enough to protect us against the challenge of construction – 50 stores around us are closed. The centre is going through a major re-vamp. Given that magazine and stationery sales are up, this tells me lottery sales are affected by the construction. Around 50% of lottery sales in our shop are impulse and with traffic dramatically cut the sales dip stands to reason.

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