For around six weeks we have had partworks displayed on our dance floor in an area we use for promotional displays. Yesterday, we compacted the display and moved three titles into the location in the photo in front of one of our lottery counters. While minor in effort, it is moves like this which are important to newsagencies.
Allocating time every morning to move product in the front part of the shop maintains a fresh feel and helps the newsagency itself drive upselling for you. Whether it is this partworks display or something else, it is essential we regularly change our upsell pitch at this entrance – it is this constant change which drives sales and basket efficiency.
I see this work as far more valuable and reliable than asking employees to ask customers if they want fries with their purchase. By making the store itself do the upselling your counter team can focus on being with the customer rather than pushing product onto them.