The Age 2007 Good Food Guide (and it’s Sydney cousin) provide newsagents an excellent opportunity to promote fresh product and drive some good impulse business. This year we capped a card aisle with this display prior to Father’s Day. Sales have been excellent – all included other product meaning it’s not a destination purchase.
The more we actively promote fresh product such as the Good Food Guide the more we reinforce that we’re up to date. This is on my mind because too many newsagencies are set and forget businesses in my mind – too few changes are made and customers become store blind.