A month after a significant makeover of the business magazine segment (including property and news titles) and sales are up. Most major titles are showing growth. Some smaller titles are showing growth but less so. What we are seeing is greater efficiency – more two and three title sales – this was a key goal of the makeover.
For too long in our newsagency business, property and news magazines were the forgotten cousin. We spent all our time elsewhere because sales in the business segment were tiny by comparison. Spending time relaying and attending to the display every few days is proving to be worthwhile.