The aisle end display for Burke’s Backyard has worked a treat with two copies left after less than a week. We usually return two or three copies.
The keys to the success of this promotion, beyond the good product itself, are the bright cover and poster, the free seeds, the excellent range of point of sale material and the seasonal relevance of the promotion.
Not having to create additional display material in-store is important for time poor newsagents. The publishers who provide the best POS materials consistently tend to win the battle for display space allocation.
The only challenge with strong early sales is the need to get more product to support a broader Spring gardening display.